Projects is the project of the online fairs of Pitti Immagine dedicated to the fashion market. Launched in June 2011 through the platform of Fiera Digitale, it hosts the digital version of Pitti Uomo, Pitti Donna, Pitti Bimbo, and Pitti Filati every season. An online experience with strong editorial content where, also outside the periods dedicated to the online fairs, fashion updates, trends and technology news are released.

In the reserved area of the website, exhibitors have a space to present the main pieces for their new collections for a period of around two months after the physical fairs in Florence. Visitors are international buyers, certified by Pitti Immagine, who enter with the aim of expanding their network, have a look at collections again, contact exhibitors, discover new brands and analyse trends for the next seasons.

Every edition of hosts online over 1,300 brands, represented by an average of 50,000 product stills and interactive videos. organises Decoded Fashion Milan, the international summit dedicated to fashion and digital bringing together company leaders in the fashion and retail fields with the best technology proposals from young star-ups.

It is the summit’s sole promoter in Italy, confirming its mission: spread the digital culture, enable online growth and support the development of emerging companies in the fashion field.


HOMIplus, the digital version of HOMI Milano, grew from the partnership between Fiera Milano and Fiera Digitale and is the online fair project that sets a new way of doing business in the design and lifestyle field.

The HOMIplus project, for many seasons, has benefit from the technology and business model put forward by Fiera Digitale: offering exhibitors a complementary service that supports the physical fair, a service that permits the experience of the traditional exhibition to be lived at any moment and anytime.

While online, buyers appreciated and revisited details of the over 1.200 selected brands and 12.000 products.

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