Decoded Fashion Milan 2015 presented by 17-18 November 2015, Magna Pars

November 6th, 2015 – Decoded Fashion Milan announces the 8 finalist startups of The Fashion Pitch, the international competition for young entrepreneurs in the field of fashion and digital, this year hosted in partnership with Fashion Technology Accelerator.

Who are they?

Antavo (United Kingdom) \\ A complete Software-as- a-Service solution for e-commerce and retail brands to launch point-based loyalty programs to engage and retain their customers.

Brrr! (USA) \\  Leading the way for the next Fabric Revolution with technology that offers an all-natural, permanently cooling touch to the fabric’s DNA.

 MainTool (Spain) \\ The first and only smart watch straps that have the same functionalities as all current wearables, making it possible for all watches to be ”smart”.

 mmuze (Israel) \\ An innovative marketing platform for brands and retailers based on live, social trends scanned from the web. 

Prodibi (Switzerland) \\ Solutions to deliver new standards of beauty and delight to the online image experience – the high-quality, powerful and easy way to showcase images beautifully.

RIGAMO (Italy) \\ A high fashion project whereby you can choose, customise and purchase Italian artisan- manufactured high quality leather bags.

 Tailoritaly (Italy) \\ The eCommerce platform that allows customers to personalise a total look range of Made in Italy products, guaranteeing the highest quality standard. (United Kingdom) \\ A subscription-based platform for renting professionally stylised outfits every day. It allows you to never look the same again.

The Jury

Winners will be selected on November 18th. During the event, each startup will present its own project to a jury composed by: Giusy Cannone, Managing Director of Fashion Technology Accelerator; Davide Turco, Head of Atlante Ventures Fund of Intesa Sanpaolo; Riccardo Sciutto, General Manager of Hogan; Francesco Bottigliero, CEO of


Fashion Technology Accelerator will give away 10.000 euros and an acceleration programme named “Fast Growth” – put together exclusively for the summit – that includes a company check-up, various strategical meetings with advisors and access to FTA spaces.

Hogan will offer the winning startup the opportunity to present its business to the brand’s management in a day visit to its Headquarters. It will be a unique opportunity for mentorship and experience with representatives of various divisions of the business.

Intesa Sanpaolo will give the winner direct access to its StartUp Initiative, the international acceleration platform of the Group for hi-tech startups. Runner-ups will be given the chance to participate in the programme’s Boot Camp.

Pitti Immagine will host the top 3 startups in the coming edition of Pitti Uomo in Florence. Each startup will will be able to present to an international audience of the fair its own projects in a space dedicated to them.

Special Prizes

Facebook will give one of the finalists the chance to enter a special mentoring programme. An enriching and innovative project of great value coordinated by Facebook professionals, who will share their skills and experience during this business coaching activity.

Premio Alberto D’OttaviDigital Fashion Innovator 2015 is an award in memory of Alberto D’Ottavi, a pioneer of digital transformation in Italy. A special jury, made up of some of the most important directors in fashion, will be selecting the awarding startup.