e-PITTI.com: Positive Numbers and New Collaborations. A trend forecasting service now available online
May 5th, 2015 – The latest edition of the online fairs of Pitti Immagine closes on a positive note. A greater number of users has visited e-PITTI.com in comparison to last January, generating more than 340,000 page views only in the reserved area. This season was characterised by collaborations aimed at creating increasingly more engagement with visitors.
Overall, users recognise the advancements achieved in terms of content organisation, as well as the look and feel of the website. Two seasons after the launch of a new layout and editorial plan, the visit quality keeps on improving: there is an increased richness in all user interaction within the platform.
Buyers come from 105 countries, with the top users being from Italy, Japan, Spain and the USA. For a total period of 13 weeks, international buyers have browsed the collections of 1.336 brands – menswear, womenswear, kidswear, and yarns – and seen around 8.000 products online through high definition videos and pictures, as well as technical sheets.
e-PITTI.com launches a new collaboration with Nextatlas, an innovative service of trend forecasting based on the analysis of big data in real-time. By using sophisticated algorithms, Nextatlas offers a new way to tap into data from social media and spot emerging trends.
This is a service that e-PITTI.com offers to its community continuously, throughout the entire year. Registered users are able to follow constantly updated feeds with visual moodboards, as well as consult reports about geographic popularity, colour palettes, macro areas of interest and the evolution of tendencies over time.
To conclude, FAIRPLAY, the online magazine by e-PITTI.com will see a refresh, becoming always more directed towards tech-fashion. Its new version will be aimed at an audience interested in innovation and technology applied to fashion and, of course, it will also cover international news about the digital world and start-ups.