e-PITTI.com closes the season with a growth in visits of 36% compared to 2013

October 7th, 2014 – A few days ago the summer edition of e-PITTI.com came to a close. Since July it hosted online Pitti Uomo 86, Pitti W 14, Pitti Bimbo 79 and Pitti Filati 75. There were many new happenings in the last few months, from the new look & feel of the website, to the redesign of the editorial content: stories, trends, and insight into brands enriching the offering of e-PITTI.com to its insiders.

The June edition closes with a 36% growth of visits compared to 2013 and 300.000 page views just on the reserved area. We are nothing but satisfied with the results” – declared Francesco Bottigliero AD of FieraDigitale who devised the project and launched it with Pitti Immagine in 2011 – “This is the outcome of the work done in collaboration with Pitti in promoting the exhibitors within the platform and a studied editorial plan to offer users new content throughout the entire period of the online fairs.

Over 1.350 brands from the men’s, women’s, children’s and yarn fairs have joined the project, and more than 8.300 products were displayed in the online stands. The buyers of e-PITTI.com come from all around the globe – with Japan, Germany, and South Korea on top of the international list – and now have the possibility of presenting themselves to exhibitors with a profile page full of information related to their business, an important chance to expand their professional network. All in all, buyers navigate more and longer compared to the previous edition: every visit consisted of an average of 24 page views between brand content, collections and products.

In June e-PITTI.com also enhanced users browsing experience to make it seamless across desktop and mobile device. Stands have a new layout, with a selection of shots that transports the mood of the physical fair into the online fair.

The innovations are not limited to certified users of Pitti Immagine (those able to access the site’s reserved area), but target all the visitors of the platform who can now find always updated editorial content, even once the digital fairs have closed. FAIRPLAY, the online magazine of e-PITTI.com brings together fashion, trends, style and technology news online weekly, with a constant focus directed at the current international market.